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Addictions, Think Amazon, not Google

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Sep. 24th, 2008 | 08:56 am

Last week there was a Chinese article about my quote concerning Amazon being of more interest then Google that I made at OSCON.

I find Amazon more interesting because they are exposing the plumbing required to do sites in mass.

Google's AppEngine is much closer to the world of "Digital Sharecropping" that Jessie has been describing. Amazon has some of this in their API's, but I would bet that the more successful pieces to Amazon Web Services are the ones furthest from the share cropping model.

S3 and EC2 have relatively little tie in to them. You can end up with a physical addiction to the services but the mental addiction to a framework does not exist. S3 is just storage and EC2 for most is just a hosted Linux image.

I would also suspect that AppEngine solves two problems for Google. Those being that Google will eventually need a way to do department applications for companies growing up using Google Applications, and the second being that App Engine is Google's attempt to outsource their 20% projects to the world.

If Google can get the next Twitter to build itself on AppEngine then they will have a success and have a better chance of lowering their rejection rate for acquisitions. Looking at the failures around Dodgeball and similar systems it stands out that Google could not absorb applications into their "one way is the right way" methodology. YouTube is a success but then they are essentially what they were from the beginning (for instance they continue to use MySQL over Big Table).

Amazon though? They may someday acquire a company that is running in their cloud, but it does not look like they are concentrating on this. Instead they have a very open system, in terms of getting data in and out, that they are publishing to the world.

Think about the success of open source. You learn more and you see a little further every time you gain a new user. Amazon has the radical approach to let the world test their systems (and pay for it while doing so). They build out and subsidize their main businesses infrastructure through AWS.

For these reasons, when I look at these two companies, I find Amazon's approach more interesting.

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Comments {7}

aillecat

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from: aillecat
date: Sep. 24th, 2008 03:39 pm (UTC)
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I totally agree with this assessment. I think EC2 and S3 have much more to offer in the way of "cloud computing" over the long run, while Google seems to be running a "save its own ass" sort of operation with its AppEngine.

It seems like - in the general scheme of things, Amazon and Google have switched places in our world of "Open Source"

BTW, how are you?

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Brian "Krow" Aker

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from: krow
date: Sep. 24th, 2008 03:49 pm (UTC)
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I would not characterize AppEngine as "save its own ass". To me it looks like it a result of the group mind think around efficiency of services. There are a lot of folks who dislike the model of giving out the entire OS... they see virtual hosting in this manner as being inefficient.

As to how am I doing? I am good :)

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awfief

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from: awfief
date: Sep. 24th, 2008 05:04 pm (UTC)
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It feels like Google Apps is trying to reach a different market -- not experienced programmers and administrators, but people who want a "friendlier" way to make an application. When researching the cloud computing offerings out there, I was pretty surprised to find that Amazon and Google are really the only ones out there, and Google doesn't let you have much control over the tools you use, whereas with Amazon you have full control.

(I fully believe Larry Ellison's keynote today is going to be a super-sweet integrated Amazon EC2 + EBS instance with Oracle 11g already installed).

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Silona

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from: silona
date: Sep. 24th, 2008 05:50 pm (UTC)
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I like amazon's approach and plan on using them but I want google's data :-)

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Brian "Krow" Aker

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from: krow
date: Sep. 25th, 2008 03:15 am (UTC)
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Data within the Amazon cloud costs $0 for transport cost. I've wondered about archiving data that you then sell to others in their cloud.

Become the General Store for AWS :)

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Great post!!

from: hodgesrm
date: Sep. 25th, 2008 01:25 am (UTC)
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This is a really great post that combines several intriguing ideas. I read it a couple times and started to reply but it got so long[-winded] I turned it into a blog article (http://scale-out-blog.blogspot.com/2008/09/amazon-or-google-which-is-more.html) with a link back to you. Thanks for writing about the subject!

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Amazon vs. Google

from: danhamil30
date: Aug. 28th, 2009 06:54 pm (UTC)
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Well, as of now Amazon and Google are working together, but it should be interesting if it comes to a point where they are competing against each other.

amazon coupon code

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