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Why to Acquire? Random'ish thoughts on Yahoo

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Feb. 8th, 2008 | 11:56 am

From Business Week:
http://www.businessweek.com/magazine/content/08_07/b4071000908736.htm

The quote that really brought my intention to the article was this:
Ballmer says: "Yahoo, the brand, will live."

What does this mean to me?

Microsoft is willing to dump $45 billion dollars into the market to take the second position. Technology? They do not care one bit about it. What Yahoo uses and develops is at odds with what Microsoft promotes.

Whether redirects to MS's front pages will last long term is an excellent question. I have some real doubts about that. It would also seem that Yahoo could take a number of directions to poison pill this.

Jabber Yahoo could move their IM to Jabber and open up the valves of the IM market. Effectively commoditizing the IM market into "Microsoft vs Jabber".

Search Hook up with Wikia Search and establish a commodity market around search (http://search.wikia.com/wiki/Search_Wikia).

Far more strategic people then I can come up with plenty of plans.

A final thought on if this acquisition goes through?

MySQL is hiring :)

I mean Sun... something like that...

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Comments {2}

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from: itman
date: Feb. 8th, 2008 09:58 pm (UTC)
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> They do not care one bit about it.
That is why people are leaving Microsoft for Google...

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awfief

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from: awfief
date: Feb. 9th, 2008 05:27 pm (UTC)
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Most people are leaving microsoft for google because google is more convenient. Very few people do the morally better thing without benefit to themselves....yes, some people won't touch microsoft with a 10-foot pole because they're evil, but most people (and "most people" are what drives the larger market) use something because it's better *for them*, which means "more convenient". Microsoft used to be "more convenient" because their company paid for licensing. Now Google is "more convenient" because it's online, everywhere, not owned by the company, etc.

Then again, if companies restrict things like google documents from the workplace, google may not be so convenient....so, yeah.

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